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The future belongs to the one who can keep pace with changing consumer behavior induced by technology

about us

We are HCL Technologies’ global in-house multi-disciplinary integrated marketing agency. From experiential technology solutions to orchestrating effective communication strategies, we speak to businesses across industries in a wide range of ways. Our focus on creating business impact based on data driven human insights is true testimony to HCL’s belief in the value human capital. Highly specialized service lines like Research & Analytics, Events, Creative Formatting, Video Studio, etc. seamlessly come together to effectively drive your business outcomes.

meet the team

the team

BHAVNA KAPUR

BHAVNA KAPUR

AVP and Head

PlusOneDegree

BHAVNA KAPUR BHAVNA KAPUR

Abhishek Arora

Abhishek Arora

Research & Insights, Head

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Abhishek Arora Abhishek Arora

Anirban Sanyal

Anirban Sanyal

Copy, Head

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Anirban Sanyal Anirban Sanyal

Mohit Agarwal

Mohit Agarwal

Account Management, Head

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Mohit Agarwal Mohit Agarwal

Nitin Kumar

Nitin Kumar

Creative, Head

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Nitin Kumar Nitin Kumar

Sudipta Barua

Sudipta Barua

Events, CEC & CVE, Head

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Sudipta Barua Sudipta Barua

Aditya Guleria

Aditya Guleria

Lead, Events

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Aditya Guleria Aditya Guleria

Atul Shankar

Atul Shankar

Lead, Video

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Atul Shankar Atul Shankar

Ishha Bawa

Ishha Bawa

Lead, MSaaS and Tech

PlusOneDegree

Ishha Bawa Ishha Bawa

Pragya Agarwal

Pragya Agarwal

Lead, Client Visits

PlusOneDegree

Pragya Agarwal

services

Research and insights

Provides exhaustive studies of market and business to help develop a solid foundation for business hypothesis and status tracking.

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Research and insights

Business Research

business research

business research

A deep-dive into the business of a particular Industry/Segment, Region, Account or an amalgamation of them all. The research can also cater to a particular side of the business e.g. Digital in IT.

Financial Research

Financial Research

Financial Research

Analysis of key numbers and depiction of how the company fares the period of a current quarter or a current year and even earlier time periods as compared to competition.

Marketing Support

Marketing Support

Marketing Support

Analysis on upcoming deals, SWOT analysis and company + Executive profiles to support Sales and Marketing for planned interventions.

Market Intelligence

Market Intelligence

Market Intelligence

Information on Account spend, Leadership thoughts, Investment and focus areas of Industries, Accounts, Regions and key executives (C V D level leaders) to ideate impactful sales strategies, with market & industry trends.

Custom Research

Custom Research

Custom Research

Tailor-made reports which gives context to your business plans based on changes and trends in the industry. Our team of experts evaluate strategic options, shape successful action plans & help you make corrective decision. From anything to everything.

Creative

Builds effective business communication solutions through superior storytelling on engagement platforms across media.

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creative

DESIGN SOLUTIONS

DESIGN SOLUTIONS

In a world crowded with information, standing out is a tall task. And standing out aesthetically and in a manner pleasant to the eye, tougher still. But you wouldn’t think that looking at our team of expert designers. With great artistic ability backed by sound business and customer understanding, they seem to be able to make even the mundane attractive.

BRAND & BRAND IDENTITY DEVELOPMENT

BRAND & BRAND IDENTITY DEVELOPMENT

BRAND & BRAND IDENTITY DEVELOPMENT

Products are utilitarian, brands establish lasting emotional connections with consumers. Our expertise in designing brand construct and curation can help you stand tall in a mind inundated with a plethora of choice. With collected multi-disciplinary intelligence, we ensure your brands find favorable associations in the lives of your consumers.

FILMS

FILMS

FILMS

We don’t just make films. We tell stories and create sensory experiences that enthrall our audiences. Through great craft and the latest in film technology, we showcase business messaging that is not just effective but entertaining. Device agnostic, are films are a great way to bring alive your business propositions no matter where you play them.

Creative Formatting

Formatting

Formatting

Business communication requires great presentations of ideas and proposals. However easy and obvious the final effort may appear, there is a science behind the scenes. It’s a skill our team has honed over countless hours and communication pieces to ensure no meeting of yours is less than compelling.

Experiential

Creates immersive real-life experiences and support logistics to host on-ground business initiatives.

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experiential

Customer Experience Centre

Customer Experience Centre

Customer Experience Centre

There are many ways to showcase an organization’s world. For a technology company using this as an opportunity to showcase not just its story but its tech capability is obvious. And sometimes we do the obvious. But we do it in style. The CEC, is a great experience that gives you a comprehensive view into our who, what, when.

Event Management

Event Experience Management

Event Experience Management

Every event is an opportunity to give your audience an experience that lasts far longer than the event itself. And pulling it off requires an intermingling of skill and science. Our specialized team is geared to orchestrate end-to-end event experience for business, strategic or employee focused events.

Client Engagement Activities

Client Engagement Activities

Client Engagement Activities

Client visits to campuses are essential business realities considering the nature of business we are in. Our team handles 360-degree client experience management during these visits across the globe. From logistic support to ODC/Pavilion branding to managing client preferences and expectations, we are committed to converting every visit to pleasant memories.

Full Services Exhibitions

Full Services Exhibitions

Full Services Exhibitions

Customization is key. We are enable end to end execution at any exhibitions across the globe. For any sort of event or audience that you would like to engage with. It’s as far away from the one-size-fits-all approach that you can get.

Workspace Branding

Workspace randing

Workspace Branding

Client OMC branding is branding of workspace with your Customer’s tenets, vision, mission, and more and let the delivery team align to the Customer’s vision and expectations from the team. This will also add some cheer to the OMC.

MSaaS

MSaaS

MSaaS

A Network of cloud connected screens to create a seamless internal communication channel within HCL